Hoteliers. Developers. Partners.
Our team of people came together with an idea to change the way hotels navigate both conventional and unorthodox challenges that arise in each individual operation.
Nice To Meet You
Our team has experience with the large brands such as Marriott, Hilton, IHG, Accor, as well as the soft brands such as Luxe Collection, Leading Hotels of America, Preferred Hotels as well as individual owners of Inns. We’ve seen a thing or two as we have done a thing or two with all of them!
Joy Berry
President/Founder
Joy has expertise in all facets of the hospitality industry: operations, buying, selling, and developing hotels, resorts, spas, residential, fractional units and casinos. She has owned and operated her own hotels, bought and sold hotels, as well as negotiated management and franchise hotel agreements.
Joy has more than 30 years of experience in hospitality and the real estate industry. She excels in underwriting hotels as well as a vision for turnaround opportunities of independent and unique properties. Joy previously developed a significant portfolio of hotels for Marriott International from the ground up, managed a portfolio of hotels for a private equity company, and created an award-winning hotel brand and operations called Travaasa, Experiential Resort.
Kerry Cooper
Lead Consultant Reservations & Revenue
Kerry has an impressive background and know-how with the hotel industries booking engines and technology platforms. He understands connectivity through a property’s proprietary system and the various worldwide internet-based travel channels. He is fluent in German and Spanish and has assisted owners all over the globe. His history with Utell International, Design Hotels, and Kerry Hotels allows expertise in the independent space to improve revenues. He helped Design Hotels grow from 60 to more than 200 properties and no one understands connectivity better than Kerry.
Chloe Paige
Lead Consultant National Sales
Chloe excels in hotel sales and marketing having led a successful team in global sales and marketing for independent hotels within all facets of the travel industry: group, leisure, entertainment production and corporate sales. Her 20 + years of experience includes the spectrum of 3 to 5-star properties, branded and independent boutique hotels in a variety of locations.
Chloe is able to quickly assess new opportunities and streamline existing programs resulting in increased revenues. Having worked as both a revenue manager, on-site as well as off-site sales and marketing professional for both branded and independent hotels worldwide she has a very well rounded background to assist a sales and marketing team as needed.
Kiley Wellner
Lead Consultant Revenue Management
Kiley has over 20 years of hospitality experience in operations management, sales, marketing, revenue and reputation management for independent hotels ranging from small inns to full-service luxury properties. Kiley is skilled in development and management of property management systems, website management, social media promotion, online marketing, branding, launching and repositioning properties and building revenue.
Adeline Surault
Lead Consultant European Sales
As Regional Director of Sales for Luxe Collection based in Italy, Adeline oversaw the French, Italian and Scandinavian markets. She has 16 years of experience with some of the most recognized brands in Europe in the hospitality industry. She started her career in Malta with Corinthia Hotels, following sales roles with Accor Group and Sofitel in Paris; then Dorchester Group with Le Meurice Paris, followed by the Hotel Lumen Paris. Her passion for the hospitality industry started when she was very young as she grew up in France’s Palace Hotels in Courchevel and Deauville where her dad was a Chef.
Pre-Covid the travel between Europe and the US was very robust and we believe once international travel resumes there will be pent-up demand again and will help increase the recovery time of US hotels to have a European sales effort.
